Job Details
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Social media ads specialist
Posted Jun 30No applicants yet
Industry
IT and Digital Services
Experience level
Mid
Skills they are looking for
"Facebook Ads ManagerGoogle Ads"
About the role
Introduction
We are seeking a mid-level Social Media Ads Specialist to join our IT and Digital Services team. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across major platforms to drive targeted results.
Responsibilities
- Manage and optimize daily campaign operations on Facebook Ads Manager and Google Ads.
- Develop and refine audience targeting strategies to maximize reach and conversion.
- Monitor campaign performance, analyze key metrics, and adjust bids, budgets, and creative elements accordingly.
- Conduct A/B testing on ad copy, visuals, and landing pages to improve ROI.
- Generate detailed performance reports with actionable insights for stakeholders.
- Stay updated on platform updates, best practices, and industry trends.
Technical Skills
- Proficiency in Facebook Ads Manager (campaign setup, pixel implementation, audience creation).
- Proficiency in Google Ads (Search, Display, YouTube, and Shopping campaigns).
- Experience with ad analytics tools (Facebook Analytics, Google Analytics).
- Knowledge of audience segmentation, retargeting, and lookalike audiences.
- Basic understanding of HTML/CSS for ad landing page tweaks (preferred).
- Familiarity with CRM platforms and conversion tracking.
About the employer
Confidential
IT and Digital Services
